Shopify Plus+ Case Study - 112% Growth!

Written By Adison Clark

Like many great creative ideas, Birmingham-based “Provisions for the Wild” lifestyle brand P&Co was born in a coffee shop, with a logo sketched on a napkin. The two founders—both new to ecommerce—had an innate awareness that their “do what you love”, freedom explorers and thrill-seeking community needed a clothing brand that lived up to their lifestyle.

The fateful coffee meeting happened in 2013. Fast-forward six years and factor in an upgrade to Shopify Plus, the brand is now shipping to 36 countries, fulfilling tens of thousands of orders, and just won the 2019 Best Website Design award from fashion trade outlet Drapers. Business has never been better.

  • 112% YOY growth from 2017–2018 (the year immediately following the fire)

  • European sales up more than 300% the year after upgrading

  • Transactions doubled since moving to Shopify Plus

  • Revenue up 40% YOY from 2018

Adison Clark
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