Facebook Success Story - Black Friday 2019
By integrating Facebook’s campaign budget optimisation feature into its Black Friday campaign strategy, a British apparel brand generated a 8.5X return on ad spend and 30% higher sales than the previous year.
8.5X return on ad spend
50% decrease in cost per customer acquisition
30% increase in Black Friday sales, compared to same period previous year
45% of website visitors during Black Friday period referred from Facebook and Instagram